Sunday, March 14, 2010

IP Epic Fail #1

It's IP school time for one lucky media person.

This is the first post in what I suspect will be a long series of frustrated posts on the inability of the news media to understand basic intellectual property issues or terms.

Today's lesson is about the difference between trade marks and copyright, and is given for the benefit of the editor of the Stuff website. The Stuff site ran an article by Asher Moses and Julian Lee of the Sydney Morning Herald. The article concerns a trade mark dispute between Apple and another company regarding the right to register the DOPi trade mark.
 
So if the dispute is a trade mark one, why does the title of the piece refer to "iCopyright"? Note: the original SMH article didn't have copyright in its title.

Ok, Stuff editor, sit down and take your lesson.

The Lesson

What is the difference between trade marks and copyright? To keep things really simple, trade marks protect brands. Copyright generally protects expressions of ideas - e.g books, musical works, designs, drawings, photographs etc.

It would be very difficult to claim copyright ownership in a single word*, though I suppose it might be possible if a word were distinctive enough. That's why this dispute is a trade mark one, not a copyright one.

And another distinction: you don't have to register anything to get copyright protection. It exists from the moment the work in which the copyright subsists comes into existence. Trade marks are usually registered. There may be limited rights in an unregistered trade mark, but those rights are harder to enforce than if you have a registration.

Not so hard, was it? Though that was the dumbed down version.

* exception: a sylisation of a word or series of words can attract copyright protection. A good example of this would be the distinctive Coca Cola writing that appears on Coke bottles and cans.

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