A sudden change in the value or size of something.
Used by business leaders and Government politicians to make insipid and mediocre measures sound risky and daring.
Examples:
On the move to open up the Conservation estate to mining:
Business New Zealand chief executive Phil O'Reilly said the move could create a "step change" in the country's prosperity.Nick Smith on the potential dissolution of Ecan:
We are not satisfied that we are managing these things well. There needs to be a step change.John Key on the effect of tax reform:
a "step change in the New Zealand economy"
On the broadband rollout:
Cabinet has signed off plans for the rollout of high speed broadband in rural areas - signifying what the Government has labelled a "major step change" in rural broadband.
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